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The Promise of Biomimicry

Ever wonder how an idea inspired by nature gets brought to market? Biomimicry looks to the natural world for creative, sustainable solutions to solve our greatest design challenges. But it’s not enough to have a strategy for tackling a problem without the means to make it a reality. What happens when you have a genius biomimicry idea that can help make the world a better place?

In a new short film produced by Tree Media, we get a firsthand perspective of how the Biomimicry Institute is pioneering an open-access platform for nature-inspired design. Co-founder Janine Benyus walks us through the emerging discipline, and we meet up-and-coming companies who are working to bring their innovation to market.